Betting on sports in Australia
There are not many countries on the world map where people are so passionate about gambling. Despite the fact that the Australian nation was formed from dozens of other nations, the British passion for gambling was inherited by the population of the former colony from its metropolis.
The popularity of betting in Australia
Huge country Australia is sparsely populated, but the density of gamblers per capita here is one of the highest on the planet. According to some reports, Australians are ahead of the British themselves in terms of spending on gambling. It has been calculated that the average local residents spend on gambling 1300 Australian dollars a year, which adds up to nineteen billion local dollars. This is an incredible result.
At the end of 2015, the betting market alone reached 27 billion, more than the wildest projections. But these numbers have a downside. The continent has long suffered from gambling addiction, and no amount of prohibition is helping to deal with the growth of addicted players. The development of the Internet simply evens out the effect of prohibition.
History
Despite a long period of banning any relationship with betting shops, Australia has always been active in gambling because illegal betting was unstoppable. In the 1980s, the government finally allowed legalized betting, but this only applied to licensed BKs. Since 2001, the country has had an “Interactive Gambling Act,” which has severely limited what operators of the gambling industry can do. From now on, Australians could only bet and play the online lottery. Live betting was also banned.
It should not be forgotten that Australia is a federal state, which means that each of the states and territories, which have their own internal government, has their own laws, including those concerning gambling. For example, the Northern Territory is more loyal to bookmakers, its government legalized online betting in 1996. By allowing its citizens to gamble, the government thus let the genie out of the bottle, which led to the intervention of world leaders in the local market. betting industry. Thus, for William Hill, this southern mainland is considered one of the most valuable sources of profit.
Australia’s most popular companies.
Among the local bookmakers, which have independence from overseas capital, the most famous are considered to be Tabcorp and CrownBet. But still the most famous brand from the world of betting in Australia is by right Sportsbet. The recognition rating of this bookmaker is the highest in the country — about 85%, which is significantly higher than that of Tarbcorp.
Sportsbet was founded in 1993 and became the first local licensed operator. In 2010, it was purchased by Irish bookmaker Paddy Power, which allowed the latter to enter the Australian market. Another famous betting operator, absorbed by the European capital, became Sportingbet. This betting company, which has two and a half million registered users in two hundred countries worldwide, was bought by William Hill and GVC Holding. Moreover, the pure betting business went to the first buyer together with all the branches around the world. For William Hill this acquisition was an important decision, allowing it to return to the attractive Australian market after a four-year absence due to licensing problems.
Betting on the Internet
The Interactive Gambling Act banned most gambling that citizens can access online. But it doesn’t apply to bets that can be placed on the sites of licensed operators. Nor are Australians banned from accessing the services of foreign banks. Currently, two-thirds of all bets are placed online, and this figure is increasing every year.
The leader in their reception for a long time remains Sportsbet — almost a third of all bets on the Internet. In second place is Tabcorp, in third place is William Hill. Features of the local law allows foreign companies to actively penetrate the Australian market that can significantly change its appearance in the future. On the other hand, the authorities are constantly increasing the tax burden on bookmakers, which they perceive painfully.
Reviewer: https://hellsbet.com/en-au/
